31October
2019
Do You Understand Copyright Law?

One of the major challenges facing your business is likely maintaining a website — and at the top of that list is protecting content, along with other published work your company may produced. A Copyright Prevents Others From: Reproducing a work in copies or sound recordings. Creating spin-off or “derivative” material. Distributing copies to the public by sale, rental, lease or transfer of ownership. Performing literary, musical, dramatic and motion picture works. Displaying copyrighted pictures, graphics or sculptured works. As you probably are aware, copying material is a snap on the Internet. The answer to protecting your online material lies…

31October
2019
Pick the Right Trademark

When you create a brand name, the relative strength of the words you choose directly affects how well you will be able to protect the goodwill your brand builds. Choose a unique trademark to protect your company. The more distinctive it is, the easier it will be to exclude similar trademarks from the marketplace. When The Home Depot was getting off the ground in 1979, its founders searched for just the right name. They rejected choices like MB’s Warehouse, Homeplace and Bad Bernie’s Buildall in favor of the name that is now synonymous with home improvement. How did they do…

31October
2019
From Counting Transactions to Cultivating Relationships

With technology at the forefront of modern communication, more and more people are turning to the Internet to stay abreast of the latest news and information. Likewise, many of today’s consumers use the Internet to find the best prices and to conduct research when they’re planning their next purchase. What does this trend mean for your company? The right technology can transition any business from the outmoded idea of counting transactions to the modern strategy of cultivating relationships. If you haven’t yet embraced modern communication as a significant part of your company’s overall marketing strategy, it may be time to…

21October
2019
A Living Trust Primer

A living trust is a popular consideration in many estate strategy conversations, but its appropriateness will depend upon your individual needs and objectives. What is a Living Trust? A living trust is created while you are alive and funded with the assets you choose to transfer into it. The trustee (typically you) has full power to manage these assets.1 A living trust will also designate a beneficiary, or beneficiaries, much like a will, to whom the assets are structured to automatically pass upon your death. If you create a revocable living trust, you may change the terms of the trust,…

21October
2019
Get Ready for Due Diligence Long Before a Sale or Merger

It may seem odd, but as soon as you start up a business, you should begin preparing the documentation needed to sell or merge with another enterprise. It may be years down the road but the records often required in today’s M&A environment can be overwhelming. If your recordkeeping has been shoddy, it can be difficult or impossible to compile the information wanted by a potential buyer or partner. You don’t want to forgo opportunities just because you didn’t have the necessary paperwork in order. So what kind of information will you be asked for in the due diligence process?…

21October
2019
A House Divided

The latest research suggests that divorce rates in the U.S. have been falling in recent decades. Still, many people face the difficult crossroads that comes when their marriage ends. Or For Worse Studies show that fewer people get divorced during times of recession. University of Maryland Getting a divorce is a painful, emotional process. Don’t be in such a hurry to reach a settlement that you make poor decisions that can have life-long consequences. If divorce is a possibility, here are a few financial ideas that may help you prepare. The most important task you can do is getting your…